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Valerie Cosby

Valerie Cosby

Valerie started working at KTBS-TV on May 1, 1989. That’s 31 years in the industry!   She first started in the traffic department and worked in traffic for six months.  When a sales assistant position became available Valerie jumped at the chance and moved into a sales assistant role. Not long into this role, a regional account executive position opened and Valerie thought it was a great opportunity to learn another side of the sales business at a broadcast television station. Regional sales involved mostly dealing with agencies and learning how to negotiate was a great lesson to learn from years in regional sales. After 18 years in regional, the LOCAL sales AE position was calling again and Valerie found her final place as a veteran local sales account executive. Ten years later, here we are!