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Paul LeFort 

Paul has been with Nielsen for 18 years. Paul leads the Local Media Client Solutions team of 40+ talented professionals who are singularly focused on serving the needs and growth opportunities of Nielsen’s Local TV, Cable & Print clients. His passion for Local Media, data driven insights & client success are at the core of his daily work. Change & disruption are accelerating everywhere… across Consumers, Viewers, the TV industry and Local Media MeasurementHowever, with change comes opportunity for those with a vision of “What’s Next”. Nielsen delivers “Truth in Measurement to help our clients navigate a dramatically changing environment & grow their business with insights driven by science. 

Following a college internship at a local radio station in Des Moines, Paul was drawn into the Local Media business. Watching how it all comes together… Music, Sales, Programming & Promotion engaged his passions for media sales & helping businesses succeed. Sales & Client Service positions followed at Verance & Arbitron in San Francisco & Los Angeles. During this time, Paul traveled extensively throughout the Western US calling on radio stations from Anchorage to San Diego.   

Although raising a family in West Los Angeles was an unexpected adventure 27 years ago, Paul & his wife are fortunate to have developed strong relationships with local community & educational leaders. Friday night high school football, basketball & performing arts events keep his family very active throughout the year.  

Paul holds a Bachelor of Arts degree in Journalism/Mass Communications from Drake University, Des Moines, IA where both of his sons also attend.