Impression Based Selling

Thursday, October 15 | 1:40 – 2:05 p.m.

As the industry embraces a transition to audience measurement based on impressions rather than ratings, how do sales executives clearly and confidently explain the benefits of fully integrated campaigns to advertisers? What do sellers need to know to translate reach and frequency? Learn from these experts so you can explain the benefits of being on air and online with your station in simple terms.

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